With email being the quickest and most cost effective way to communicate with potential customers, it will, of course, be the popular choice for those who want to generate new leads for their new marketing campaign. Individuals receive many more emails a day than they ever would with snail mail and phone calls and are keen to reduce the volume by ignoring those which seem impersonal or sales-based, so some marketing campaigns run the risk of being sent straight to spam. There are ways to avoid this.

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