Suntan lotions and sunless tanning products have always capitalized on the fact that UV rays are harmful to the skin and can cause skin cancer to build up their industry. However, UV rays are not inherently bad. In fact, they are used in many treatments of many diseases. But the fact of the matter is that too much of anything is bad. So in essence, you protect your skin from too much exposure to UV rays and not from UV rays themselves as they are naturally good.
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